Copy:

Knights of Columbus Statement Stuffer

We'd like a little of your time to discuss how Knights of Columbus Insurance meets your needs and supports our Order's goals. We'll review the special services you're entitled to, whether or not you ever own a K of C policy.

As a Brother Knight, your K of C Insurance agent has a special perspective on your situation. K of C Insurance products are especially tailored to meet the individual needs of Knights and their families. K of C agents custom design individual plans for each Knight.

Reverse side went straight to the reader's objections by addressing the most common excuses encountered by the sales force.

Headlines:
What is this all about?
Just mail me the information.
I have a friend in the business.
I can't afford more life insurance.
I'm just too busy.
Okay, I'll call my agent today.
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