Influential Idea
Most every business wants more business. We cast a Chamber of
Commerce golf tournament contribution as a sales and networking
opportunity.
Influential Message
The good news is that you don't have to play golf to be a part of this
Chamber fund raiser. Heck, you don't even have to like golf.
But if you do business in Milford, then your company's name should be
on the sponsorship list. Most all the prominent firms in town participate.
Besides, it's for a very good cause and an inexpensive advertising
opportunity.
Influential Strategy
Because the tournament routinely sells-out, attracting golfers was our
secondary emphasis. The brochure had to do two jobs. We wanted to attract
tourney players, but pushed harder for various sponsorships, tee signs and
prize donations.
The Chamber event has to compete with several other tournaments
sponsored by business organizations. To stay on par with the competition,
we chose a sophisticated design and four color printing. It says we're to
be taken seriously.
Influential Communications produced the piece pro bono.
Influential Results
The tournament sold out again, plus attracted more donations than ever
before.